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Graphite Pencil for Humanitarian Aid at D&AD Impact Awards

Theo+Theo partner James Theophane’s work via Saatchi & Saatchi and Toyota has just picked up three graphite pencils at the inaugural D&AD Impact Awards.

D&AD Impact is a new award from D&AD and Advertising Week celebrating transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all.

This follows a great run at Cannes and Spikes where the project picked up gold and the Innovation awards.

Toyota LandCruiser Emergency Network

More about the work.

D&AD Impact – Communication & Interaction: Graphite Pencil
D&AD Impact – Community: Graphite Pencil
D&AD Impact – Humanitarian Aid: Graphite Pencil
Spikes Asia – Innovation: Gold
Spikes Asia – Mobile: Silver

The project has also picked up:

Cannes Innovation Lions: Gold
Cannes Lions – Promo & Activations: Gold
Cannes Lions – Promo & Activations: Silver
Cannes Lions Finalist x 9
Clio Awards Shortlist – Engagement/Experiential
Clio Awards Shortlist – Product Design
Best Ads – Best Interactive


Agency: Saatchi & Saatchi
Client: Toyota
Partner: Finders University

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