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Theo+Theo relaunch alternative health innovators as vital.ly

vital.ly began life as Practitioner Supplements (pracs.com.au) – an Internet-based practitioner-only patient order system. Pracs was first designed to reduce the expense of running a dispensary, and disrupt the alternative health market. After stellar growth and changing the way alternative health businesses took their products to market, Pracs.com.au decided to explore the direct-to-consumer channel they described as “ripe with inefficiencies” and “ready for disruption”.


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