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Theo+Theo talk innovation at Oracle’s MMM16

Oracle invited our very own James Theophane to talk innovation, Living Technology, and pushing the boundaries of modern marketing.

James joined ADMA CEO Jodie Sangster and Sean Smith from Woolworths Liquor to share inspirational stories of the award winning campaigns he has worked on with Toyota, TEDx and a host of other brands and how companies can recognise award winning campaigns in their own businesses and use digital channels to effectively amplify their results.

James also discussed how to spot a world class idea, future innovation opportunities and delves into his passion; the use of ‘Living Technologies‘ in marketing communications. He explored examples from AI, next-gen wearables, energy harvesting, and the deep space internet, and discussed why he thinks technology alone is good enough for a world-class marketing execution.

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